The LEGION: Not another damn watch story

I could feed you some fairy tale about childhood dreams or a centuries-old Swiss heritage, but that would be complete BS. I respect you too much for that.

The Uncomfortable Truth

The name is Endre. I spent years in the shark tank of international banking where I learned to spot BS from a mile away. What I couldn’t spot? A single watch worth wearing. I needed something that could seamlessly transition from ruthless boardroom negotiations to adventures in the wild.

All I found were two pathetic options:

1. Overpriced status symbols designed to impress – dripping with gold and diamonds (perfect for men compensating for… shortcomings)

2. Fragile, uninspired copies that wouldn't survive a gentle rain, let alone a real adventure

I wasn’t just disappointed. I was livid.

The "Hold my Beer" Moment

"I will build the damn thing myself." Not a whim — it was a declaration of war.

I knew I needed a partner in crime. Enter Levi – a branding virtuoso who immediately grasped the vision without the usual creative BS.

Between us, we had precisely zero watchmaking credentials. No Swiss ancestors.

No Swiss grandparents whispering horological secrets. No childhood spent tinkering in a chalet. None. Nada. Niente.

The so-called "experts" said this was suicide. Perfect. We are weird enough for that.

We somehow poached a chief engineer from a legendary Swiss manufacturer to join our rebellion. We thought it would be smooth sailing from there. Wrong. TOTALLY WRONG!

We faced dismissive attitudes, amateurish workmanship, and broken promises from an industry too comfortable with its own mediocrity. Their message was loud and clear: "Stay in your lane, kid."

Our response? "Hold my beer, Bro"

My banking background and Levi’s branding expertise became our unfair advantage: we are 100% outsiders.

While "experts" designed submarine watches no submariner would touch and others mindlessly copied them, we asked dangerous questions like:

• Why do watches designed for extreme conditions break under pressure?
• Why does "luxury" mean "fragile"?
• Who decided watches can't embody ancient values of perseverance, loyalty, and reliability?

The traditional industry has created an ocean of mediocrity and sameness. Not for us. We are here to drain it.

The LEGION is Born

We didn't just set out to create another watch. We are reshaping the entire industry.

Our first collection is only 50 watches. That's it. Quality obliterates quantity – every damn time.

These aren't for everyone. They are for a specific tribe we call The Legion and some have already joined us:

• The special forces training officer with 13,000+ parachute jumps;

• The airline chief pilot who personally flies the A380;

• The Arctic expedition leader who treats -40°C as "light jacket weather";

• The racing designer setting lap records while others take selfies;

• The rally navigator who sees the route no one else can;

• And perhaps… you?

These people already know what the watch industry has forgotten: this isn't about telling time. It is about having a loyal companion for your greatest challenges.

The Clock is Ticking

You can join The Legion now, but we won't beg.

These 50 pieces will disappear, and like all things worth having in life, once they are gone, they are gone.

The question isn't whether you can afford our watch.

IT IS WHETHER YOU HAVE EARNED IT.

Endre & Levi - the Founders